We completed a Series A raise to help more companies hire better people faster

Hiring has never been more important. But for many businesses, it has never been more difficult.

As organisations grow, hiring often becomes the bottleneck. Teams spend countless hours reviewing CVs, coordinating interviews and trying to make confident decisions with limited information. The pressure is even greater in industries where businesses need to hire hundreds of people every year.

That is the problem we've been building Wamly to solve.

Today, we're excited to share that Wamly has raised a R50 million Series A investment, co-led by Hlayisani Capital through the Hlayisani Venture Fund II, and existing investor Knife Capital. The investment will accelerate product development, grow our team and support our expansion into new international markets.

Hiring Isn't Going Away. It's Becoming More Important.

The conversation around artificial intelligence is often focused on jobs disappearing.

Our experience has been very different.

Every day we work with organisations across retail, logistics, healthcare, hospitality, contact centres and many other industries that all face the same challenge. They need to hire great people, at scale, without compromising on quality or candidate experience.

The challenge isn't finding more technology.

It's building a hiring process that helps businesses make better decisions, faster.

We believe AI has an important role to play, but not by replacing people. Instead, it should remove repetitive admin, reduce uncertainty and give hiring teams better information so they can make more confident decisions.

Hiring will always be about people.

Technology should simply help hire better people faster.

Turning Hiring Into a Competitive Advantage

Wamly was founded in 2020 by registered industrial psychologist Francois de Wet with a simple belief.

Hiring should be structured, evidence-based and designed to help businesses identify the right people, not simply process applications.

Too many recruitment processes still rely heavily on CVs, manual administration and gut feel. That slows businesses down and creates unnecessary bias in hiring decisions.

We've taken a different approach.

By bringing together one-way video interviews, applicant tracking, skills assessments, psychometric assessments and background checks into a single platform, we've helped organisations create a more consistent hiring process from application through to appointment.

Today, businesses use Wamly to assess candidates across 147 countries, helping hiring teams move faster while making fairer and more informed decisions.

A Vote of Confidence in the Future We're Building

This investment is about far more than funding.

It's a shared belief that hiring deserves better technology.

For Francois de Wet, Founder and CEO of Wamly, the opportunity has always been bigger than improving recruitment workflows.

"The conversation right now is all about AI removing jobs, but walk into almost any large or fast-growing employer and you'll find the opposite problem. They need to hire enormous numbers of people, and doing it well is slow, expensive and full of guesswork.

As an industrial psychologist, that always frustrated me because the science to hire better already exists. Wamly puts that science into software. This investment allows us to bring that to more companies, in more countries."

For Hlayisani Capital, the decision to invest came down to solving a problem that every growing business faces.

"Having the right people is still a critical need in any business. Wamly removes the uncertainty from a challenging process and uses technology to make hiring work at scale. Whether you're hiring five, fifty or five thousand people, businesses can now approach recruitment with the same level of rigour and consistency.

Wamly is exactly the kind of South African technology company we built this fund to support — solving a real business problem with global potential."

Existing investor Knife Capital also increased its investment in the business, reinforcing its confidence in Wamly's continued growth.

"It has been an exceptional journey watching the Wamly vision of hiring better people faster translate into real market traction and impact. We are delighted to continue supporting the team as they scale the business to the next level."

Building the Next Chapter

The new investment will allow us to deepen our product, expand our AI capabilities across the hiring journey, grow our team and accelerate our international expansion.

But while the business continues to grow, our focus remains the same.

To help companies hire better people, faster.

Every improvement we make is driven by one question.

How do we help organisations spend less time managing recruitment and more time making great hiring decisions?

Because hiring isn't just another business process.

It's one of the biggest drivers of growth.

And when businesses can consistently identify the right people, everything else becomes possible.

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